Arçelik, globally known as Beko, is one of Turkey's largest white appliances brands and offers many energy-saving products. Our brief was to highlight Arçelik's commitment to environmental awareness. We created a TV commercial featuring children and Arçelik's energy-saving products. Our message was: "We are drawing a green future for the children."
I was the copywriter for this entire campaign, handling everything from the scripts to print and outdoor materials. I also participated in the filming on set.
