In Turkey, ice cream consumption drops significantly in winter. Our goal was to boost sales of Algida’s Nogger Family during this season and raise awareness that eating ice cream in cold weather is not harmful to health.
In the commercial, we used the Algida Nogger Family to persuade people to enjoy ice cream even in winter. They humorously mocked those who say "ice cream is not a dessert for winter" and even canceled holidays to warm destinations for those who intended to eat them.
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